The Coaching Future – By James Fitzgerald

James Teaching Live Course

The Coaching Future

So this is life. Hmmmm.

These are some of the main things we humans do.

1. we go to school – check
2. we finish school and go to another school – check
3. we do these things to get a job after that “other” school – ??? – not really

How about I am not smart enough based on the required education?
And who decides that?

The “curriculum” has been chosen from industry.
What happens before the top? (i.e. u have a cushy well paying job), that is right – school.

So you see the predicament, humans are following the rules – like you said MOM and DAD!!!…and now, THIS.

So I’m assuming that with averages being anywhere from 20-200K owed to the government from each student when done, I’d assume that my children’s friends (as my children will be supported fully should they so choose to attend) will have to pay what?…500,000 US$…its gotta be right, i mean i don’t see articles on university fees lowering.

Which brings me of course to the point of coaching and the industry.
Because fitness has been so lower level and thought of as a jock career still for so long; (I can just see Senators in Washington talking “hey, u still working with that “trainer”) that we have gone unnoticed as no one in our profession honestly gives a shit when they get out and don’t get a job, as they are mainly not proud of the profession, OR the title they hold.
You think someone comes out of College with a degree in Engineering holds their head down on average?…I think not.
“Hey you, what are you here for?”…”Oh, I graduated from Kinesiology”…”jock”

Now the good thing about this (here is the BAD) is that we have gone unnoticed yes, BUT people are getting more stressed and unhealthy!!!!!, YAY for us! (ssshhhh, say that silently), and more so need health guidance. Because people are even turning on Movie Stars as purported doctors of health. The signs are coming.

AND more so, its important that institutions like OPEX and the CCP continue to refine what that means to coach people, and how to do it.
You combine a knowledge of exercise with personal awareness and exploration, then you spin that into an interest in coaching and the CCP and you got yourself a coach on your hands with less than $5000 to spend. Yup, that is right. (plus a few friends, a warm dark room, coffee and a computer)

Learn how to start a business, examine people for their body and mind, and give them food and exercise practice and voila, “you gawt yerself sum monie dear”

What do you think the future of coaching as it pertains to university level discipline requirements in health and fitness versus what is “do-able” and needed out there in the market?

Give us your thoughts.



  1. Matt Springer

    Repost from the forum:

    Having been through the same academic ringer I would likely advise 7/10 prospecting students to NOT enlist in this major or comparable ones. In the cases such as high school and collegiate S&C, RD, or AT – yes. But only because the 4-year degree is REQUIRED for entrance into those fields.

    Other a-typical career paths such a PT, OD, DC – and I cannot over-stress this enough – ABSOLUTELY NO DO NOT go the Kines route. Most who do find by their junior/senior year – when graduation and applications are looming – that their curriculum from a standard B.A. Kinesiology program does not satisfy the entrance requirements for clinical graduate studies. They end up staying in school longer to fulfill these requirements. INSTEAD, if these career paths interest you – take a standard pre-med route. Believe me, BIO A&P 1 and 2 are HEAD-AND-SHOUDLERS above 90% of the curriculum from undergraduate Kines physiology and anatomy courses. You are learning IDENTICAL curriculum of the CORE SCIENCES at a higher level of understanding.

    And by the way, most universities offer unlimited credit hours at the same rate if you meet a threshold of credit hours for that semester. SO, your university could work out to 15 credit hours COSTS the SAME as 20 credit hours. Here’s a crazy idea — you’re a full time student — take MORE classes for FREE that interest you as electives. Crazy, I know.

    Further – if PRIVATE facility S&C, group training, or private training interest you:
    1) Study and exhaust less expensive resources — the opportunity cost of books and travel to seminars is FAR less than standard tuition — FAR FAR less
    2) Then, practice on yourself
    3) Then, practice on others — perhaps internships (non-credited), perhaps volunteer work — but there’s a catch-22 in this system, most ENTRY-LEVEL work requires experience … but you see it’s entry-level, how does one gain experience at a sub-entry-level position to fulfill the requirements to access entry-level????? — ultimately you have to make sacrifices to find that experience piece AND connect with influential people in the community around you
    4) NONE of which requires a classroom to study within … resources, critical thinking, and practical application WILL ALWAYS trump second-rate spoon fed knowledge from professors who have likely NOT been clinically active for the majority of their careers

  2. Matt Springer

    Another —

    A UConn — which is a highly biased program in S&C, one where a student would be more ‘practically exposed’ — you can view what their curriculum looks like — to be clear, i am qualifying this as better curriculum than average–2015-Exercise-Science-Guidelines-and-Sample-Semester-Sequence.pdf

    All said, you get 24 credit hours in focus of your ‘major’ — this is out of 120 required credits for graduation

    Here’s what that school costs —

    What do you ‘get’ from that curriculum? Very little — I would again argue for a BIO A&P I/II course from a community college and then source another course in ex. phys and APPLIED biomechanics …. then fill in the rest through books, seminars — like CCP, and independent study with practical experience in the field … this would take you as little as two years

  3. Matt Springer

    James — can you imagine if beauticians went for a four year degree? they’d take over 80-90 credit hours of liberal arts core with sciences — the rest of their major’s focus would be 60% theory, 30% practical/lab, and a 10% internship — no one would know how to give a haircut!

    But they do the same thing with private and group trainers — crazy —– these folks, would be much well served to the community if they went through what beauticians actually go through — a 2 year intensive program where their actions are highly practical and supervised, with maximal time on the floor practicing

  4. Michael Brownfield
    Michael Brownfield

    Thanks for posting this topic. During college I competed in football at the Division 2 level and was a graduate assistant for 2 years while pursuing my MBA. I then entered the corporate world (cubicle farm) for 10 years prior to pursuing my passion to work with individuals to improve their fitness and wellness through strength training and conditioning. I can’t speak to the changes that I think will happen at the formal education institutions, but I will offer my opinion on the market based on my experiences.

    In my crystal ball I see the following changes:
    -Continued saturation in markets regardless of the size of the community (favorable for those investing in their “real-world” education – i.e. – CCP)
    -Smaller facilities (<2500 square feet) focusing on personal training and individual design – less overhead expense and higher margins
    -Coaches and facilities will need to "train the trainers" that provide their resumes with several acronyms behind their name
    -Facility attrition in markets that overpopulate and undercut prices
    -Creativity in bundling packages and services to meet the growing needs of the unhealthy population

    It was almost a year ago when I traveled to AZ for my first session with OPT. I return this week to complete the remaining modules. I appreciate the expanded services that you have added over the last year. The monthly sessions that were announced last week will be a great addition to staying connected and accountable. Thank you for the opportunity to keep learning!

  5. Michael Steadman

    I feel that as University costs continue to rise, more emphasis needs to be placed on the return on investment. There’s a reason plumbers, electricians, and mechanics have jobs when they finish trade school, and many college graduates don’t. The trade schools focus on specialized knowledge. Fitness at the collegiate level needs to be more specialized, and allow continuing education very similar to what’s going on in the CrossFit community. I specialize in boxing. I’ve traveled and met gym owners, strength coaches, and other people with jobs I literally dream about it. Yet, whenever I introduce myself to them, the first thing they say to me is that they always wanted to learn how to box. I don’t have a degree in the “sweet science,” because it doesn’t exist. However, no one has ever questioned my credibility to teach the sport. I just start talking and teaching, and it goes from there. I say this to reinforce the fact that what I have is specialized knowledge in a sport. Boxing is my base. However, through continuing education such as the CrossFit Level 1, weightlifting seminars, mobility seminars, etc., I am able to increase my own knowledge on different aspects of training. Coaches need to gain experience and constantly develop themselves professional through continuing education courses.

    -Mike Steadman

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